Stop trying to impress investors with buzzwords. Seriously, stop. Terms like “game-changing,” “synergy,” or “disruptive” mean nothing without substance. Investors have heard them all before. If you want to stand out, don’t overpromise—just be honest.
A great business pitch is clear, specific, and grounded in reality. For example:
- Instead of saying “We’re revolutionizing the industry,” explain how your product solves a specific, unmet need in a scalable way.
- Instead of calling yourself a “unicorn in the making,” focus on articulating your current market share, growth trajectory, and barriers to entry.
Buzzwords and empty promises make you look unprepared and out of touch. Don’t pitch us a vision of global domination without a grounded plan. Rarely do businesses achieve it. Focus instead on articulating your understanding of your sector—its specific needs, gaps, and opportunities—both today and tomorrow.
And here’s another thing: your advisory board doesn’t need 15 big names to look good. It needs the right people to deliver results. Investors don’t care about how glossy your pitch deck looks. They care about whether your team can execute.
Buzzwords may grab attention momentarily, but clarity keeps it. Investors want to see that you genuinely understand your business and the market. Be upfront about challenges, realistic about growth, and clear about how you’ll solve problems. At IMX, we’re not looking for hype. We’re looking for teams that can carve out a defensible market position and address real needs with practical, scalable solutions. Be clear. Be concise. Be credible.
